King of Wishful Thinking : Go West
SYNC REPRESENTATION FOR THE MASTER RIGHTS.
We are proud to represent ‘King of Wishful Thinking’ for sync. This is the re-record of their hit single and the band own the masters.
Go West’s biggest hit, this song’s bouncy rhythm belies the heartbreak in its lyrics – the singer has lost his girl and is in a state of willful denial, consciously telling himself that even though he is torn up inside, he is going to tell himself that everything will be fine, thus making him the king of wishful thinking.
The music was the work of Martin Page, who had co-written the #1 hits “We Built This City” (Starship) and “These Dreams” (Heart). Go West had a few hits in their native England, but had not broken through in America. Page, who is also English, wanted to change that. “I wanted to make Go West have a little bit of an edge for America,” he said in an interview. “America, I thought, would accept a little bit of funky soul from them. And with Pete Cox’ vocals, you can’t go wrong. He’s an extraordinary vocalist, and when you’ve got a singer like that getting on the mic and playing with your melodies, you’re pretty fortunate.”
King of Wishful Thinking was featured in the 1990 movie Pretty Woman, starring Julia Roberts, and included on the soundtrack. It was not written for the film, but Go West’s record label EMI was associated with the soundtrack, and when executives heard the demo, they asked to use it. The song doesn’t make much sense in context of the film, but it had a fresh sound that helped carry its scene and boost sales of the soundtrack (which also featured the Roxette hit “It Must Have Been Love“) to over three million.
Exposure in the movie also goosed sales of the single, which was released around the same time. The film far exceeded expectations, taking in about $178 million in America on its way to becoming perhaps the most popular romantic comedy of its era. As the movie gained an audience, so did this song – the film was released in March 1990, and in June the song entered the Top 40. It slowly rose up the chart, peaking in August at #8.