Tag: Advertising music

I'm Not A Machine : Plutonic Group Syncs Partnership

I’m Not A Machine Music Partners With Plutonic Group Syncs

I’m Not A Machine : Music Partners Plutonic Group Syncs is proud to announce our new music partnership with I’m Not A Machine Music – a UK-based music company spearheaded by its CEO, Verity Pabla. With an ever expanding music catalogue and by incorporating Plutonic as their sync licensing arm – the two companies have teamed up […]

Agency Music Specialist | PGS

Agency Music Specialists Look Past the Big Score to Soundtrack the Big Spots

For Agency Music Specialists, Hosting Bands at the Office, Frequenting Nightclubs, Managing DJs Are All in a Day’s Work   Written by By Max Willens | Adage.com During this summer’s World Cup, Adidas rolled out “The Dream,” a spot featuring premium soccer talent doing otherworldly things on the pitch. It also featured an unreleased song by Kanye […]

McCann Ad Agency : Coca Cola - Music Producer

Q&A With McCann’s Executive Music Producer Peter Gannon

To be an effective Agency Music Producer, you have to be able to communicate between the composer, and the brand. You have to be able to translate in real directions… Written by John Presley | Future Composer       Overseeing the music for one of advertising’s most prestigious agencies is just one reason why […]

Music Licensing Benefits

The Huge Benefits of Licensing Your Music

Is licensing your music similar to “selling out”  With all the changes that have been going on in the music industry over the past decade, one of the biggest and most lucrative has been the rise of music licensing.  It is now very common to hear your favourite song not only on the radio, but […]

PRS Music Magazine : Songs In Adverts

Friday Playlist: Songs From Adverts

Songs ~ As Seen On TV in Advertising and Commercials Originally posted in M-magazine    For most of us, music is a massive part of our daily lives. We carry it around with us, hear it when we’re out shopping, watching television, at sports events… everywhere. It’s often how we define ourselves, pick our friends […]