Tag: Advertising music

I'm Not A Machine : Plutonic Group Syncs Partnership

I’m Not A Machine Music Partners With Plutonic Group Syncs

I’m Not A Machine : Music Partners Plutonic Group Syncs is proud to announce our new music partnership with I’m Not A Machine Music – a UK-based music company spearheaded by its CEO, Verity Pabla. With an ever expanding music catalogue and by incorporating Plutonic as their sync licensing arm – the two companies have teamed up […]

Agency Music Specialist | PGS

Agency Music Specialists Look Past the Big Score to Soundtrack the Big Spots

For Agency Music Specialists, Hosting Bands at the Office, Frequenting Nightclubs, Managing DJs Are All in a Day’s Work   Written by By Max Willens | Adage.com During this summer’s World Cup, Adidas rolled out “The Dream,” a spot featuring premium soccer talent doing otherworldly things on the pitch. It also featured an unreleased song by Kanye […]

McCann Ad Agency : Coca Cola - Music Producer

Q&A: McCann’s Executive Music Producer Peter Gannon

To be an effective Agency Music Producer, you have to be able to communicate between the composer, and the brand. You have to be able to translate in real directions… Overseeing the music for one of advertising’s most prestigious agencies is just one reason why music has played a “defining role” in Peter Gannon’s life. […]

Lou Reed : Music For Advertising

Advertisers Run, Run, Run to Raid Lou Reed’s Music Library

Lou Reed’s cool lives on….marketing craze follows singer’s death   The Lou Reed drag-queen-and-heroin phase used in holiday commercials for department stores and discount jewelry chains, shouldn’t come as a surprise. In the days since the iconic rock pioneer’s death this weekend, advertising firms and marketing departments have inundated Reed’s publisher with requests for permission to […]

Learn More About Music Licensing Benefits

The Huge Benefits of Licensing Your Music

Is licensing your music similar to “selling out”  With all the changes that have been going on in the music industry over the past decade, one of the biggest and most lucrative has been the rise of music licensing.  It is now very common to hear your favourite song not only on the radio, but […]