Tag: Music in advertising

When To Write A Christmas Holiday Song : Plutonic Group Syncs

Holiday Songs : When to Write and Pitch Music

Got that Festive Feeling? When to Write that Christmas or Holiday Song It seems that every year, when the nights get longer and colder, when our living room is festooned with presents, ornaments, and glistening lights, I really really want to sit down and write Holiday songs. Another thing that compels me to write Christmas […]

Music :: Art of Search

Music Supervisors :: The Art of Music Discovery

Music Discovery: The art of search If you turn exploration into a science, you risk missing the extraordinary.. Few people know about the process of bringing one’s music to the attention of music supervisors and others who can get your music on tv, in films and in commercials. The music supervisor is a wrangler and facilitator […]

Sync Licensing for Advertising, Film & TV

Sync Licensing For Advertising, Film, TV & Video Games

Learn many valuable tips from Sync licensing expert, Rob Schustack, on how to get your music placed in television, film, advertisements, and video games. Rob also explains how ‘Sync’ works and how artists, songwriters and producers can get started submitting tracks for music placement. He talks about how music supervisors and agencies search for new […]

Indie Bands | Apple | PlutonicGroupSyncs

Indie bands: Apple once loved unknown acts—what changed?

Why you’ve heard of Feist instead of indie bands like Willy Moon or Ting Tings, & why it’s unlikely to change. In April 2007, only diehard Broken Social Scene fans salivated when band member Leslie Feist released a solo album titled The Reminder. Sales were moderate for the first five months, reaching an average of 6,000 […]

Agency Music Specialist | PGS

Agency Music Specialists Look Past the Big Score to Soundtrack the Big Spots

For Agency Music Specialists, Hosting Bands at the Office, Frequenting Nightclubs, Managing DJs Are All in a Day’s Work   Written by By Max Willens | Adage.com During this summer’s World Cup, Adidas rolled out “The Dream,” a spot featuring premium soccer talent doing otherworldly things on the pitch. It also featured an unreleased song by Kanye […]